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Big 12 Unveils New Branding Campaign - mutigers.com

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The initiative highlights the rivalries among Big 12 institutions and the fact they will only intensify by playing every team on an annual basis. A second component focuses on the heartland values of middle America - competitiveness, integrity, mutual respect, and the value of education. The third point stresses that with full round-robin scheduling, the Big 12 will crown one true champion.

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